5 Digital Marketing Trends Your Business Needs

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Marketing is a key component of successful businesses. It attracts customers, builds brand awareness and creates brand recognition. In the digital age, it is important for business to adapt to new platforms and trends to keep their company in the spotlight. These digital marketing trends will help get you noticed and keep customers coming back for more.

Artificial Intelligence

As more and more people shift to working virtually, computer use is skyrocketing. Performance marketing leader Eyal Gutentag predicts that the change to digital workplaces is here to stay. Artificial intelligence can help your company benefit from this by tracking customers’ computer usage and learning from it. Using AI can get your marketing campaigns in front of the consumers who are most likely to buy your products.

Omnichannel Marketing

Any growth marketing leader will tell you that omnichannel marketing is a crucial tool for modern businesses. Omnichannel marketing is when companies use multiple platforms to share marketing campaigns. This helps your advertisements reach a broader audience, attracting more potential customers. Data from Google shows that businesses using omnichannel marketing see huge increases in-store visits.

Shoppable Posts

The only thing better than a social media ad is a social media ad that lets you buy the featured product with one press of a button. Getting a potential customer to see your product and go searching for it online is hard. Shoppable posts allow consumers to click on the product or another marker on the post and be redirected straight to that product on a seller’s website, meaning they’ll never have to search for the item featured in the ad.

Video Advertisements

There are many benefits of video advertisements. They tend to catch people’s attention; they are a great way to demonstrate products and people are likely to share them with others. Videos also ensure consistent formatting across different platforms and devices.

Progressive Web Apps

As a consumer, there’s nothing more annoying than trying to shop on your phone and ending up having to switch to a computer because a website isn’t designed for mobile use. Progressive web apps take your website and convert it into a smartphone application. They allow customers to shop from their phones without any issues with formatting or functionality. You can even send users notifications about new products, sales and other news.

If you’re looking for ways to improve your marketing strategies, look no further than artificial intelligence, omnichannel marketing, shoppable posts, video advertisements and progressive web apps. These trends can take your campaigns to the next level.

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